Venture capitalists are wary of funding 10-minute food delivery startups due to scalability issues and fierce competition from established players like Swiggy and Zomato. While new entrants such as Swish and Zing are emerging, they struggle to match the infrastructure and customer data dominance of existing giants. Quick-delivery models face operational hurdles, particularly in delivering freshly cooked meals on time, requiring advanced technology and strategically placed cloud kitchens. These challenges make it tough for newcomers to succeed without substantial investment.
